Brand Valuation
Comprehensive analysis of the AppDefence portfolio value
Valuation Factors
Key elements contributing to the brand's market value
Multi-Domain Coverage
HighComplete portfolio across .com, .io, .ai, .tech extensions
Verified Social Presence
Premium@appdefence secured on X, LinkedIn, Instagram, Facebook
Security Market Positioning
ExcellentPerfect fit for AppSec, Internet Security, Cloud & AI Security markets
Brand Memorability
StrongClear, professional, industry-relevant naming
Market Positioning
Security Market Coverage
Primary Markets
- Application Security - SAST/DAST, API security, DevSecOps
- Internet Security - Network, DDoS, CDN, firewall
- Cloud Security - Multi-cloud, serverless, containers
- AI Security - LLM security, model protection, AI red-teaming
Market Growth
- • Global security market: $200B+ (2024)
- • Projected CAGR: 12% through 2030
- • AI Security: Fastest growing segment
- • Cloud Security: $75B+ market
Market Comparables
Reference points from recent security domain sales
| Domain | Reported Value | Year |
|---|---|---|
CyberSecurity.com | $1.5M+ | 2021 |
CloudSecurity.com | $500K+ | 2022 |
AppSec.io | $100K+ | 2023 |
* Values are reported/estimated figures from public domain sales data. Individual transaction details may vary.
Use Case Versatility
Broad applicability across security market segments
Security Vendors
- AppSec platforms
- Network security tools
- Cloud security services
- AI security products
Enterprise Security
- Zero trust platforms
- SIEM solutions
- Security operations centers
- Managed security services
SaaS & Tech Platforms
- DevSecOps tools
- CI/CD security
- API security gateways
- Container security
SEO & Organic Potential
Keyword Coverage
- High "app security" - 49K monthly searches
- High "application security" - 27K searches
- Med "internet security" - 33K searches
- Growing "AI security" - 18K+ searches
Brand Advantages
- Clear, memorable brand name
- Exact match domain (.com)
- Social proof (@appdefence)
- Multi-vertical positioning
Interested in Acquiring AppDefence?
Contact us to discuss valuation and acquisition process